10: Setup and Improve Your Church Social Media System
Social media is one of your best Church online visibility tools because it lets you connect directly to your church members AND their connections.
When you create great content that people will actually share, you have tapped into a church social media system for the best church marketing you could hope for – Word of Mouth.
Word of Mouth Referral Marketing should be one of your Church Social Media System Goals
Of course one benefit of Social Media is that you can post your sermon podcasts and event information as a way of communicating with your church members. For most churches, Social Media is just another way to help your church members stay connected to your content and information.
But the goal should be more than that.
Yes, you do want your Church Members connected to your Social Media. But why not give them more of an evangelistic purpose?
Social Media can be one of the biggest wastes of time for your Church, or it could be one of your greatest evangelistic and potential NEW Church Visitor getting tools.
When you get Word of Mouth Referrals in Business it is a huge help toward getting a potential customer to actually purchase your products and services.
The reason for this is prebuilt TRUST.
When someone walks into a business with ZERO previous connection to that business, those sales people or that business owner will have an immediate challenge before getting a sale. He will have to convince that potential customer that they can trust their business to deliver the product or services – THEN they can MAYBE get a sale.
But, if that potential new customer was recommended by a friend who has already used and already trusts those products and services, the sale has already been made if that person needs that product or service.
This is why POSITIVE REVIEWS on your Local Business Directory Listings like your Church Google Business Page are so important.
Anybody can create a listing on multiple websites and talk about how great they are. But when an actual customer gets on the site and willingly on their own gives a positive review, it gives proof to potential new customers that they can trust that business.
You can utilize your Church Social Media System to build TRUST with your Church Member connections.
You will want to continue to use Social Media for the basics. It is definitely a great tool to keep your Church Members connected. We will share a few ideas for doing that in this section.
The Finder Resource, however, is not mainly about connecting existing Church Members to your church. This is about putting as many channels in place as possible to bring in potential NEW Visitors to your church.
So our evangelistic goal with our Church Social Media system and content is to…
1 – Create content that people actually WANT to share.
2 – Build TRUST with potential NEW Visitors and Guests.
But, how do you do that?
What does your church possibly have to post that your Church Members would WANT to share with their friends and connections? You probably have more options than you think.
Take some time to think about pictures, videos and statements you could put on to your Social Media channels that help people and would be interesting for people to share in their social media feeds. Think about how you could give free help and information that would build trust with potential new visitors who see your Social Media content.
You do not have to do all of your ideas. The purpose is to jump-start your creativity about developing a strategy that fits your church situation, volunteers and available time.
Click the graphic link below to access detailed information about how to Setup, Stylize and Maximize your Social Media Accounts. There is also a list of ideas that will help you jump start your creativity about what your church could begin posting.