As the power of the combination of local and mobile marketing grows, it is becoming increasingly easier to put into use. The tools are there, we just have to figure out how to use them in the context of our local church.
The first step is to realize what is going on. Google is recreating their website strategy to include a more localized search approach. This means that it is becoming much easier for a local business or church to be found by local searchers both on their computers and mobile devices.
Before the change it was not easy to get found on Google locally unless someone inserted the name of your city or area into their search. If you entered the search term
restaurant, you would see the top searches worldwide for that term. Now Google knows your current location, or at least the location you tell Google. I have found that even if I change my location to somewhere else, it figures it out again and changes my location back to where I really am. Scary!
What’s the benefit to your church? Now, when someone searches for an anger management class, financial peace university, or help for their marriage your church can come up in search if you have an intentional plan in place.
What if you intentionally had blog posts or sermons about these topics in blog and podcast format and tagged them with these terms? They could come up when people search for these and they can find you instead of a secular solution. That is just one example, but you can use your imagination as to how this could bring people into you church.
Copyblogger has a great post about some of the details of local mobile marketing and approach for local businesses. I believe these strategies can help you and your church with the right application. Check out the post using the link below.
>> Article Link -Why Your Next Online Marketing Client May Live Next Door